(That's a cute photo of him)

Aston Martin Chief Executive Dr. Ulrich Bez is to auction his company Rapide at this year's annual Bonhams auction at Newport Pagnell, with all proceeds to go to charities providing aid to victims of the recent earthquakes and Tsunami in Japan.

Dr Ulrich Bez said: "Nobody could have failed to be moved by the recent events in Japan and we at Aston Martin are no exception. After many years presence in the market and closer ties being forged with the Japanese automotive business in recent projects, we have many friends in the region and we wanted to do something to help."

"The Bonhams Aston Martin Auction seems the perfect platform to encourage the extended Aston Martin family to support this cause, so we have decided to auction my Rapide which I have used in my role as Chief Executive to represent Aston Martin at numerous events in both UK and Europe. I hope this superb car will raise a substantial amount to help make a difference."

Bez's former car is a luxuriously specified car that's finished in Concours Blue Paint, with an Obsidian Black leather interior stitched in Falcon Grey, and black carpets. The fascia is trimmed in walnut veneer. The Rapide also has heated and cooled front and rear seats, an integrated garage door opener and the rear seat entertainment system incorporating a twin-screen DVD system and infrared headphones.

It's great to hear when people do great things to help others. And I'm pretty sure that this Rapide will help make a difference. Salute...