Pioneer Electronics Inc., the leader in aftermarket car electronics technology, today unveiled its latest innovation, the game-changing AppRadio™. Drawing upon Pioneer’s technology integration expertise and following its “Rethinking Connectivity” strategy, AppRadio is the first in-vehicle product designed to utilize the processing power, storage capacity, network connectivity and apps of the iPhone and iPod touch (4th generation) as the primary source for its information and entertainment capabilities. Pioneer’s AppRadio also features the industry’s first capacitive touchscreen that enables control of most functions using similar touch and motion gestures as many of today’s most popular smartphones, but in a larger 6.1-inch screen designed specifically for safer in-vehicle operation. For safety and convenience, AppRadio features built-in Bluetooth1 for hands-free calling and an input for an optional vehicle mounted rear facing back-up camera.

When connected to an iPhone and iPod touch (4th generation) with the Pioneer AppRadio application and compatible third-party apps, the full potential of the AppRadio is unleashed, bringing an ever-expanding world of convenience and connectivity directly into the dash. The Pioneer AppRadio application, available free in the App Store, enables access to the data and connectivity of the iPhone 4, providing users the ability to access Google Maps and stay current with recommended compatible third-party apps.

Google Maps appears on the AppRadio screen with the same mapping information and features that consumers are familiar with. The system enables users to search2, route to locations, view route directions and create bookmarks with the ability to drop pins directly on the map.

Pioneer has initially partnered with several app providers to integrate AppRadio compatibility into a few of today’s most popular apps, formatted specifically for safe use and access in the vehicle. AppRadio compatible apps are now available including INRIX, MotionX-GPS Drive, Rdio, and Pandora Radio.

Pioneer’s AppRadio will be available in late June with a suggested retail price below $500.

The Pioneer AppRadio App is available now from the App Store for the iPhone 4 and iPod touch (4th generation) or at www.apple.com/itunes/.