The folks at Lotus just hired a new employee. After being uber-impressed with how he helped revitalize Reebok, Lotus acted fast and hired Grammy Award Winning Producer (Sorry, he's more well known as a producer rather than a rapper) Kaseem Dean b.k.a. Swizz Beatz as the Vice President of Creative Design and Global Marketing. Sounds as exotic as their cars...


According to Lotus, “So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts: 1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter. 2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z. 3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.”



I'm sure there's folks out there grumbling because they hired a New York Hip Hop Producer for such an important position within a world renown company. However, I'm not the one who is grumbling. Instead, I'm the one saying congratulations. I know Lotus will have some interesting commercials and advertisements. Swizzy!!!!