One of the stipulations of having a sponsor is that you have to promote them as often as possible. Fortunately West Coast Customs has a great sponsor in Continental Tires. I'm sure in every car magazine- From Car and Driver, to Rides Magazine, to my personal favorite: Heavy Hitters Magazine, you seen the Continental Tire ad with Ryan Friedlinghaus somewhere in the magazine. Well they decided to take it to the small screen and created a commercial where you get to see Friedlinghaus as well as some of the car customizations that West Coast Customs is famous for.



"Here at West Coast Customs, we build a lot of rides," said Friedlinghaus in the commercial while the camera pans to some of the shop's most extreme rides. "But no matter what the style, we wrap everything in Continental tires." Continental Tire has been the "Official Tire" of West Coast Customs since 2007.