Hip-Hop empresario/technological marketing guru Dr Dre is at it again. Let me backtrack and explain why I said what I said. Dr Dre is a West Coast Hip-Hop Producer and sometimes he's a rapper (Don't hold your breath for Detox). Dr Dre was the one who started the whole trend of having your own headphones. After Beats By Dre was selling like hotcakes, 50 Cent and Ludacris jumped on the bandwagon.

So Dre went back to the drawing board by tinkering with car audio systems and giving it the same treatment as he did with his best selling headphones, Thus giving birth to Beats By Dre... for your car. Debuting at the 2012 CES in Las Vegas, Dr Dre used his relationship with Chrysler (after all, he is a spokesmodel for the company), and outfitted a 2012 Dodge Charger with his speakers.


“Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” Reid Bigland, President and CEO – Dodge Brand. “Our goal in partnering with Beats by Dr. Dre is to integrate their recording-studio quality audio experience for our Charger enthusiasts to feel and hear their favorite music as it was intended – all while heightening the street performance and technology assets of the new 2012 Dodge Charger.”

High-performance of Beats™ by Dr. Dre™ audio system delivers the sound and feel
State-of-the-art Uconnect® Touch 8.4 provides 2012 Dodge Charger passengers with the segment’s largest touchscreen display (8.4-inch) and next-generation mobile connectivity, convenience and multimedia features. In addition to a “Beats by Dr. Dre” start-up screen, the Uconnect Touch also controls the 12-channel amplifier that integrates the heart of the Beats proprietary equalizer algorithm, creating the high-definition sound Beats Audio founders Dr. Dre, and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, require in their professional recording studios.

The integration of Beats™ by Dr. Dre™ audio system delivers the mid- to high-range needed for studio-quality sound. Included in the system are:
Three 3.5-inch speakers located in the instrument panel
Two 3.5-inch speakers located in the rear doors
Two 6 x 9-inch front-door woofers provide bass
Two 6 x 9-inch speakers and a center-mounted 8-inch speaker located in the rear-shelf area provide full-range audio
Maximizing how music genres from hip hop to Motown should sound and feel, an 8-inch Beats Audio trunk-mounted dual-voice coil subwoofer with sealed enclosure delivers tight, powerful, punchy bass

(Photo by Cnet.com)

How did the Dodge Charger with Beats by Dre do at CES? One of cnet.com's bloggers had his alone time with the car and played his type of music (Tom Petty). And I quote "Again, that tight, undistorted sound came through clearly. For a change of pace, I requested a Tom Petty song that was one of the four set up for this demonstration. The glistening rip of an electric guitar tore across the sound stage, followed by Petty's higher register vocals. Again, the reproduction was excellent at volume."

I made that point about the blogger who liked Tom Petty because in this day in age (2012), Hip-Hop is still "frowned upon", although many of those in the hip-hop industry have been spokesmodels for automotive brands (i.e. Dr Dre, Enimem, and let us not forget T.I. with Chevrolet)

My question: Is this limited to just Dodge and Chrysler or will Chrysler offer this in all their brands? If it's the latter, I wouldn't mind a Four Door Jeep Wrangler (Black of course) with the Beats By Dre sound system.