At SEMA, Mister Cartoon announced a new partnership with Snoop Dogg (or Snoop Lion) as business partner and ambassador for Sanctiond Automotive Brand. By bring in Snoop, it allows Sanctiond to expand their lineup by adding an exclusive line of Sanctiond™ by Snoop Dogg products consisting of car wash, waxes, polishes, spray detailers and more. The line will launch initially as a limited edition. Snoop is working closely with the Sanctiond™ team of specialists to hand-craft the formula down to the smell, color, ingredients and branding.
Atticus Firey, Sanctiond™ Co-Founder and CEO, said, "This is not a traditional endorsement deal for Snoop Dogg. In addition to being our business partner, he will provide global endorsement services, marketing support and strategic consulting for the brand. Snoop Dogg's global recognition, trendsetting status and super cool persona enhance our ability to bring new consumers and revived energy into this category."Basically Snoop is gonna help people care about their cars more.